6. International Tourism Fair - Banja Luka 2026

The Tourism Fair is a modern marketing tool for the comprehensive presentation of tourist destinations and attractions through an extremely rich, rich and modern exhibition and exhibition space covering 1,000 square meters through which we host every year over 150 exhibitors from more than 10 countries.

The promotion of tourism potential through international trade fair activities is an indispensable instrument of promotion because only through such an event can we ensure a direct meeting of global tourist supply and demand under the same roof, provide a secure investment in increasing market share but also promoting business image.

The International Tourism Fair — Banja Luka has certainly positioned itself in previous years among the most important and largest tourist events in this part of Europe, which in all elements meets the standards of the modern tourism industry, where according to the opinions of many it has justified all expectations. In the years that we have had the great honor and pleasure of hosting numerous national tourist organizations, republican and regional tourist organizations, travel agencies, tourist and recreation centers, national parks as well as prominent hotel groups and associations.

As one of the most successful events in the region, we can boast of the comprehensiveness of events and activities in order to achieve the full effect of the promotion in the best possible way. International Tourism Fair “Banja Luka” includes 10 thematic units through:

1. EXHIBITION SPACE - At the International Fair in Bania Luka, exhibitors will have the opportunity to present their products and services within the state-of-the-art exhibition and exhibition space of about 1,000 square meters in the strict city center;

2. COUNTRY PARTNER — Special recognition for the proud partner country for the successful organization of the International Fair, which, in addition to the exhibition space at the fair, includes a number of accompanying activities: presentation of culture, traditions and tourist potential of the same, numerous creative workshops and quizzes of knowledge and acquaintance with the country, the presence of numerous personalities from the cultural and public life of the partner country and others;

3. BANJALUČKO EVENING Banja Luka Evening is an accompanying event of the fair, entertaining and educational character, within which in the Crystal Hall of Hotel Bosna all exhibitors and friends of the fair have the opportunity to get acquainted with the traditional culinary specialties of the city of Banja Luka, taste the most famous drinks but also feel the spirit of folk games and music of these areas;

4. AWARDS AND RECOGNITIONS IN THE FIELD OF TOURISM — Within the framework of the International Tourism Fair, there will be a solemn ceremony of awarding awards and recognition for organizations that, in the opinion of the audience and the expert jury, have achieved notable business results in their work during the previous year, as well as access to promotion at the fair;

5. CAREER DAYS IN TOURISM Career Days in Tourism is a specially created thematic unit, reduced to the direct connection of persons looking for employees in the field of tourism on the one hand (hotel chains, catering establishments and the like) and persons seeking employment (high school students, students, unemployed persons, seasonal workers, etc.) on the other;

6. GASTRO PRESENTATIONS — Within the framework of the largest fair event in this region, numerous visitors will have the opportunity, in addition to the presentation of tourist potentials, to enjoy the rich gastronomic offer through numerous gastro presentations of exhibitors in order to experience the spirit and tradition of these areas in the best possible way;

7. MEDIA ABOUT TOURISM — All participants of the exhibition program at the fair reserve the exclusive right to present the offer through numerous partner media of the fair. We offer our exhibitors the opportunity to present products through direct guest appearances in thematic shows, live program inclusions, thematic articles in the press and the like;

8. HOSTED-BUYER PROGRAM - Participation of tour operators who directly contract business contracts with travel agencies at B2B meetings;

9. CONFERENCES AND LECTURES IN TOURISM - The conference in tourism is another very important accompanying event to the central fair. Within the framework of the conference there will be several panel discussions with very interesting tourist topics of today;

10. ONLINE AND BILLBOARD ADVERTISING - We offer to all participants of the International Fair the exclusive right of online presentation through the platforms of the organizers of the fair, but also presentation through billboards throughout the year in the network of locations of the organizers, which includes the most attractive locations in the entire Republic of Srpska and Bosnia and Herzegovina.